Kylie Jenner, 21, is a social media sensation and mom to one-year-old Stormi Webster. She is also a multi-millionaire celebrity whom fans look up to for the latest trends and fitness tips. While Kylie is not a gym freak like her other siblings, nonetheless, she maintains a healthy figure. She recently shared a sneak peek of her everyday routine and diet plan with her fans and let out a whole lot of secrets. Kylie Jenner took to the social media platform, Instagram, to let her fans know what she likes to have for breakfast in the morning. She also revealed that she loves to go on a juice cleanse from time to time and like all of us, struggles to decide on a healthy breakfast option on some days.
Kylie shared this photograph of her everyday drink with which she starts her day. (And no, it is not coffee!) Starting the day on a healthy note, Kylie drinks celery juice every single morning without fail. She also added that she likes to have celery because it is rich in nutrients like Vitamin K and folate. Celery, a green leafy vegetable protects your body from possible inflammation and weight gain.
Kylie also added that she makes sure to have the drink, a good 30 minutes before having her first meal of the day.
She then proceeded to share that she usually drinks coffee after a while, in which she adds a coconut milk supplement which keeps her skin and nails healthy.
Coming to the breakfast, Kylie mentioned that she struggles to make her breakfast on some days but from what we could see, she was having a healthy, wholesome breakfast consisting of eggs, avocado and bacon.
Kylie has been appreciated on various social media circles for embracing motherhood and her curves wholeheartedly. While she did go on record to say that she wanted to lose her post-pregnancy weight quickly, she did not do anything risky for the same.
Not a big fan of workout, Kylie believes in eating light and keeping her diet healthy. She prefers home cooked meals and often works out with her sisters. She likes her fitness regime to be fluid and practices a mix of HIIT (High-Intensity Interval Training), cardio, running and swimming to strengthen her abs and stay fit. She mentioned in an interview that she wants to stay healthy and in a good shape to take care of Stormi.
Kylie Jenner has been hanging out with rapper Drake one month after her split from Travis Scott, multiple sources reveal.
“He and Kylie have been spending time together recently,” a source tells PEOPLE exclusively.
“They’ve been friends for a long time and Drake is very close to the family.”
Another friend tells PEOPLE that Kylie, 22, and the rapper, 33, have been hanging out “romantically” since she and Scott called it quits in October.
However, while some close to the Keeping Up with the Kardashians star and the “In My Feelings” rapper see a potential romance blossoming, another insider insists the duo are “just friends.”
A source close to the makeup mogul also denies the pair is dating.
News of their recent hangouts comes after Jenner attended Drake’s 33rd birthday bash last week at Goya Studios in Los Angeles. She was also spotted at Drake’s Halloween party in West Hollywood on Thursday, a source tells PEOPLE, adding that she stayed “super late.”
She and Drake have been known to run in the same circles as the Kylie Cosmetics founder and her big sister Kendall Jenner even attended Drake’s New Year’s Eve party at L.A. hotspot Delilah in January.
Last month, PEOPLE confirmed that Kylie and Travis Scott, 28, were taking a break after two years of dating.
Kylie publicly confirmed the news a few days later, tweeting, “Travis and I are on great terms.”
“Our main focus right now is Stormi,” Kylie said of their 1-year-old daughter. “Our friendship and our daughter is priority.”
Kylie and Scott have certainly made sure to put Stormi first as they came together on Oct. 17 to take their baby girl on a trip to the immersive Halloween-themed jack-o’-lantern experience Nights of the Jack.
The trio was joined for the evening by Kylie’s sister Kourtney Kardashian and two of her three children: son Reign Aston, 4, and daughter Penelope Scotland, 7.
According to an onlooker, the famous family appeared to be enjoying themselves during their hour-plus stay as they checked out the thousands of hand-carved and illuminated jack-o’-lanterns at the event, set on the sprawling grounds of King Gillette Ranch in Calabasas, California.
“Everyone got into the Halloween spirit early as everyone, kids included (except Stormi!), wore spooky masks,” the source told PEOPLE.
All of the parents were “extremely hands-on,” the insider continued — noting that exes Kylie and Scott “were such a great team.”
“They were very involved with Stormi, taking turns rolling her around in a pink, Ariel-themed stroller,” the onlooker adds. “They were extremely attentive and had their eyes on her at all times.”
A source previously told PEOPLE that [Kylie’s] family wants them to be together,” adding “Travis might not be perfect, but he’s a great partner and dad. Everyone would be upset if Kylie can’t figure things out with Travis.”
As for Drake, the rapper has been single in recent months.
The rapper shares 2-year-old son Adonis with artist and former adult film star Sophie Brussaux.
Drake confirmed the long-rumored news that he fathered a child with Brussaux on numerous tracks on his double album Scorpion, which was released in June 2018.
On Monday, Drake shared a sweet photo on his Instagram Story, which shows the baby boy sporting “I ❤️ Daddy” socks.
The news we were all waiting for has finally been confirmed – Kylie Jenner’s a mum!
The reality star shared on Instagram that she and boyfriend Travis Scott had welcomed a baby girl this week.
So what do we know about the rapper?
The 25-year-old grew up in Missouri City, Texas and lived with his grandmother until the age of six. He attended the University of Texas at San Antonio but dropped out early to pursue a career in music.
Having dabbled in hip hop since his early teens, he found success with his first solo album in 2015.
He went on to release two more albums, earning himself a Grammy nomination.
He’s been linked with other famous women, including Rihanna and model Karrueche Tran, but first started seeing Kylie early in 2017, shortly after she split from rapper Tyga.
Rumours that Kylie was pregnant with his child first swirled in September but were never confirmed by the couple or her family.
When asked about the speculation by Billboard, he replied “I don’t want to talk about that. They’re just guesses. Let them keep fishing.”
It was reported in December that he’d ended his relationship with Kylie, who by then would have been at least 7 months pregnant.
“He finally plucked up the courage to tell Kylie he’s done, that he loves her and will always be around for the baby, but they’re not compatible as a couple,” a source told Radar Online.
“Kylie was totally blindsided even though everyone else in her life saw this coming.”
That doesn’t seem to have been true, given the video Kylie made documenting her pregnancy.
In it, we see the couple spending Christmas together.
Travis had been due to perform at pre-Superbowl parties in nightclubs in Minnesota and Las Vegas last night but pulled out at the last minute, causing a lot of fans to believe that Kylie was going into labour or had given birth.
She’d actually had the baby on Thursday, 1 February and no doubt the new dad wanted to be with her and their new arrival.
Kylie Jenner sits at a dark-wood dining table at her mother’s home in Calabasas, California, flicking through display options for a forthcoming pop-up shop. The youngest member of the Kardashian-Jenner industrial complex needs to decide how to showcase products by her Kylie Cosmetics makeup company. She taps her black iPhone X with a silver glittery nail and turns the screen around to show a coterie of employees a vending machine.
“You guys, imagine this, but all in lip kits,” says Jenner, dressed in a black blazer and matching black patent Louboutins with bright red soles. “I think it needs to be a clear vending machine where you see all the colors.”
What her half-sister Kim Kardashian West did for booty, Jenner has done for full lips. Like Kardashian West, she has leveraged her assets to gain both fame and money. But while her sister is best-known for the former, Jenner has proved adept at the latter. In historic fashion.
Just 20 when this story publishes (she’ll turn 21 in August) and an extremely young mother (she had baby daughter Stormi in February), Jenner runs one of the hottest makeup companies ever. Kylie Cosmetics launched two years ago with a $29 “lip kit” consisting of a matching set of lipstick and lip liner, and has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017. Even using a conservative multiple, and applying our standard 20% discount, Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it.
Add to that the millions she’s earned from TV programs and endorsing products like Puma shoes and PacSun clothing, and $60 million in estimated after-tax dividends she’s taken from her company, and she’s conservatively worth $900 million, which along with her age makes her the youngest person on the fourth annual ranking of America’s Richest Self-Made Women. (We estimate that 37-year-old Kardashian West, for comparison, is worth $350 million.) But she’s not just making history as a woman. Another year of growth will make her the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at age 23. (Snapchat’s Evan Spiegel also became a billionaire in his early 20s, though it’s less clear when he passed that threshold.)
Ultimately their fortunes all derive from the same place. “Social media is an amazing platform,” Jenner says. “I have such easy access to my fans and my customers.”
That and a large dose of tastemaking are pretty much her entire business, an invention of the Instagram age. Hewlett and Packard immortalized the garage–Jenner has her (or her mom’s) kitchen table. Her near-billion-dollar empire consists of just seven full-time and five part-time employees. Manufacturing and packaging? Outsourced to Seed Beauty, a private-label producer in nearby Oxnard, California. Sales and fulfillment? Outsourced to the online outlet Shopify. Finance and PR? Her shrewd mother, Kris, handles the actual business stuff, in exchange for the 10% management cut she takes from all her children. As ultralight startups go, Jenner’s operation is essentially air. And because of those minuscule overhead and marketing costs, the profits are outsize and go right into Jenner’s pocket.
Basically, all Jenner does to make all that money is leverage her social media following. Almost hourly, she takes to Instagram and Snapchat, pouting for selfies with captions about which Kylie Cosmetics shades she’s wearing, takes videos of forthcoming products and announces new launches. It sounds inane until you realize that she has over 110 million followers on Instagram and millions more on Snapchat, and many of them are young women and girls–an audience at once massive and targeted, at least if you’re selling lip products. And that’s before the 16.4 million who follow her company directly, or the 25.6 million who follow her on Twitter, or the occasional social media assists from her siblings and friends.
It’s not that much different from the early days of Donald Trump’s presidential campaign, when his strategy basically consisted of calling in to television shows, tweeting provocatively and holding an occasional rally. Products of reality television, both Trump and Jenner understood how fame can be leveraged–that they are as much brands as people and that fame is just another word for free marketing. While this has always been somewhat true–it’s the very nature of a celebrity endorsement–social media has weaponized fame to the point that a real estate mogul can be president and a 20-year-old from a family “famous for being famous” can approach billionaire status by monetizing that to the extreme.
iven its perpetually young consumer base, the $532 billion beauty industry has always been inordinately driven by influencers and role models. As with fast fashion in clothing, Generation Z consumers have been eschewing lethargic makeup brands like L’Oréal, Estée Lauder and Coty in favor of quick-to-market products that they learn about via social media.
A former aesthetician for women like Cindy Crawford and Naomi Campbell, Anastasia Soare started selling eyebrow pigments and pencils through her Anastasia Beverly Hills in 2000. The line exploded when it reportedly joined Instagram in 2013 and began sending influencers free makeup to publicize the brand. Now with 17 million followers and products sold in 3,000-plus stores, Soare, 60, debuts on the self-made women’s list with an estimated $1 billion.
Instagram also helped Huda Kattan, 34, make our list for the first time this year, with an estimated net worth of $550 million. A makeup artist turned digital influencer, with 26 million Instagram followers, she started Huda Beauty in 2013 after three years of blogging about cosmetics. In December the company sold a minority stake to private equity firm TSG Consumer Partners; its recent $1 billion valuation translates into five times wholesale sales.
Jenner’s massive and massively loyal following, however, puts her in a class of her own. The youngest daughter of Kris and Caitlyn Jenner (formerly Olympic gold medal decathlete Bruce Jenner), sibling of supermodel Kendall Jenner and half-sister of Kim, Kourtney, Khloe and Rob Kardashian, Kylie Jenner grew up under a microscope. The family’s Keeping Up With the Kardashians first aired when she was just 10 years old, beaming her onto television screens in more than 160 countries. Steered by their mother, Kris, each scion had a moneymaking scheme, from mobile gaming (Kim) to modeling (Kendall) and even socks (Rob), but the teenage Jenner felt adrift.
“I struggled for a minute with finding something to do on my own,” Jenner says. With her mother’s guidance, she started making seven figures as a model, notching endorsement deals with British retailer Topshop and Sinful Colors nail polish, among others.
Unsurprisingly for a child who grew up on camera, Jenner has always been precocious–especially in her appearance. “Ever since I was in sixth grade, I would wear purple eye shadow,” Jenner says. “I turned to makeup to help me feel more confident.” She learned about makeup by watching YouTube videos and scrutinizing the professionals painting her face for TV appearances and photo shoots. Jenner, who claims she was insecure about her lips, developed the habit of applying liner beyond her lips’ natural perimeter to create the illusion of bigger lips. In August 2014, at age 17, she presciently trademarked the phrase “Kylie Lip Kits … for the perfect pout,” two years before going out on her own.
As with sister Kim’s sex-tape fame, Kylie Cosmetics got started by capitalizing on a scandal. By 2014, Jenner’s appearance became tabloid fodder as the size of her lips ballooned. On social media, teenagers popularized the “Kylie Jenner Lip Challenge,” a viral fad in which they inserted their lips into a shot glass and then sucked out the air. In May 2015, she admitted to having temporary lip fillers–and with Kris Jenner dusting off her Kim Kardashian playbook, she almost immediately cashed in on it. “I said, ‘I’m ready to put up my own money. I don’t want to do it with anyone else,’ ” Jenner recalls. She used some $250,000 of her earnings from modeling gigs to pay an outside company to produce the first 15,000 lip kits. An intuitive marketer like most of her family, she spent months teasing the kits on Instagram, then announced the launch via social media just a day before they went on sale–November 30, 2015. The kits sold out in less than a minute. Resellers started offering the $29 product on eBay for up to $1,000. “Before I even refreshed the page, everything was sold out,” Jenner says.
This is where Mom comes in again. As with all the Kardashian-Jenners’ ventures, Kris Jenner tends to drive the big moves. Sensing that this could be an ongoing business, not just a one-time stunt, she brought in e-commerce platform Shopify, run by billionaire Canadian entrepreneur Tobi Lutke, that December.
Kylie Lip Kits relaunched as Kylie Cosmetics on Shopify in February 2016, this time stocked with 500,000 lip kits in six shades. “You could watch the buildup happen on the store as [the launch time] approached,” says Loren Padelford, who runs the high-volume Shopify Plus. “To watch the internet focus down on one website was crazy.”
The numbers kept getting bigger. In November 2016 her holiday collection snagged nearly $19 million worth of orders in the 24 hours after it launched. By the end of 2016 Jenner’s company was selling 50-odd products, with revenue of $307 million–for a company less than a year old.
“No other influencer has ever gotten to the volume or had the rabid fans and consistency that Kylie has had for the last two and a half years,” adds Padelford, whose Shopify Plus also powers the online stores of Drake, Justin Bieber–and Kardashian West.
Jenner began experimenting with brick-and-mortar retail, with a limited Topshop run and pop-ups in New York, Los Angeles and San Francisco that saw lines stretch for blocks (her first pop-up, in December 2016 at the Westfield Topanga mall near Los Angeles, attracted 25,000 customers in 14 days). But at the end of the day, why bother? To use Shopify’s platform, Jenner pays an estimated $480,000 annually, plus 0.15% of sales–pennies compared with the cost of doing that volume at physical retail.
The manufacturing works similarly. Kris Jenner found siblings John and Laura Nelson, inheritors of Spatz Laboratories, which has long produced private-label cosmetics out of its 80,000-square-foot facility in Oxnard and an outpost in Nanjing, China. That’s where all of Kylie’s products are now formulated and made. Its parent company, Seed Beauty, also handles everything else, from packaging to shipping fulfillment. Altogether they employ more than 500 people just to work on Kylie Cosmetics.
But it’s more than scale. Jenner wisely defers to the Nelsons’ know-how rather than develop and test new formulas, a process that can take up to six months. That allows Jenner to introduce new products for her trend-driven fan base within weeks of conjuring them. (The partnership was so successful that L’Oréal sued Spatz Labs in May 2016, alleging it had breached its long-term contract in order to manufacture Jenner’s products. Spatz Laboratories denied the claims; the companies are working to reach a settlement as of publication.)
It’s a huge win for Spatz, which Forbes estimates got paid $180 million in 2017 for products and services, or roughly 55% of total sales. (Kylie Cosmetics disputes the figure but refuses to disclose how much it paid.) But the deal also ultimately allows Jenner to be a mogul while sitting at home, posting pictures and pondering new looks.
Back at Kylie Cosmetics world headquarters for the day–looking out at her mom’s swimming pool while sipping an iced tea–Jenner prepares to hop into her black Bentley Bentayga to pick up her 5-month-old daughter. “Maybe one day [I’ll] pass this on to Stormi, if she’s into it,” says Jenner, who envisions working on Kylie Cosmetics “forever.”
Such a worldview is more in line with a naïve 20-year-old than a near-billionaire mogul (Jenner, of course, is both). It seems far-fetched to think the brand, whose customers are mostly women ages 18 to 34, will last that long, much less independently. Especially with a business tied to the fickle world of personal fame. Stars fall out of public favor or lose interest. And others see the gravy train and jump in. Capitalizing on her front-row view, Kardashian West founded her own line, KKW Beauty, in June 2017 and has already nabbed an estimated $100 million in revenue. Rihanna followed in September with Fenty Beauty, which focuses on color-inclusive shades, in partnership with LVMH division Kendo.
“All of them could change their minds,” Shannon Coyne, an equity research analyst at BMO Capital Markets, says of the influx of celebrity makeup entrepreneurs. “Kylie seems to want to create this beauty empire, but anything can happen, and she’s so young.”
Kylie Cosmetics’ growth is already starting to taper off: After leaping to $307 million in 2016, revenue grew just 7% in 2017, despite the addition of 30 new products. Forbes estimates lip-kit revenue dipped 35% from approximately $153 million in 2016 to $99 million in 2017. Still, Kris Jenner says revenue is up “considerably” in the first six months of 2018 compared with the same period last year–a claim that Forbes couldn’t verify.
While Jenner dismisses the idea of selling out, her calculating mother–who got paid an estimated $17 million by her daughter in the past year–can do the math. “It’s always something that we’re willing to explore,” she says.
Would someone buy it? “It could easily be an instant game-changing acquisition for any company on the hunt for a winning brand with a younger customer,” says Tara Simon, senior vice president of merchandising at cosmetics giant Ulta.
But celebrity lines cannot command valuations anywhere near the six times revenue that other beauty brands demand because of the volatility of relying on one name to sell a product. Kylie Cosmetics could certainly sell for half that, or three times sales, which is where Forbes places its valuation. “They’re not looking to be sustainable brands,” said Mintel’s Sarah Jindal, referring to Kylie Cosmetics and KKW Beauty. “In a couple of years it wouldn’t surprise me if she was on to something else. When you are leveraging your name, you can turn it into anything you want to sell.”
When you can make such quick cash, who needs a big exit? Kylie Cosmetics has already generated an estimated $230 million in net profit. And sometime later this year, its owner will likely take a title that Bill Gates and Mark Zuckerberg once held–youngest-ever self-made billionaire, redefining in the process the very nature of “self-made.” It’s quite a world we live in.
A few weeks ago, Forbes created a social media storm when it proclaimed that Kylie Jenner was poised to become the world’s youngest self-made billionaire. Many thumbs were worn out debating the appropriateness of the term “self-made”, and apparently a GoFundMe page was set up to try to get Kylie over the hump into official billionairedom, although mercifully this was only a gag.
As someone who is only peripherally aware of who Ms.Jenner is, I am perhaps not the best person to comment on all this. But as a business valuator, I do feel I should comment on the basic premise of Forbes’ assessment that Ms. Jenner is worth anything close to $1B. So here it goes.
Inputs for Determining Value
In order to value a company or asset, we need four main inputs:
Current level of cash flows
Expected growth rate
Expected capital reinvestment rate
According to the Forbes article, the following are basic facts about Ms. Jenner’s business.
Total sales in 2017 were $330M. Revenue growth that year was only 7%
Production and fulfillment are outsourced to third parties, and overhead is minimal. Forbes estimates the cost of sales at 55%.
Her mother takes a 10% cut (of profits? Or sales? The article is unclear) as a management fee.
The Forbes article seems to assume that Kylie’s net profit margins are in the range of 40%. This seems quite high, even given her lack of overhead costs. L’Oreal and Estee Lauder both have pre-tax net operating margins in the range of 15% to 20%. Given that Kylie appears to run a leaner operation, let’s assume a net operating margin of 25%.
Revenue growth last year was 7%, which seems very low for a business that started less than 3 years ago. I’m going to assume that growth will simply equal inflation going forward.
Capital reinvestment seems, in this instance, to be zero, given the image-based nature of the business. You would figure that at a certain point her manufacturer would pass along any such costs to her, but let’s ignore them for now.
For a discount rate, I estimate a rate of 10%, based on an estimated cost of equity consisting of:
Risk free rate of 2%
Cost of equity of 5%
Firm-specific risk 3%
If I apply a basic Gordon growth model, I get ($337M x 25%) / (10%-2%) = $1,052M. So far, Forbes looks to be on solid ground.
But there are two problems with this analysis.
First, most businesses are valued based on the assumption that they are going to operate into perpetuity. Thus, L’Oreal has been around since 1909, while Estee Lauder has been in existence since 1946. Of course, when taken literally this is generally not a valid assumption; nothing is “forever”. But it is normally valid to assume that a business will be around for the next 20 years. Any projected cash flows after that timespan have a fairly low present value, so the assumption of a perpetuity makes sense.
Will Ms. Jenner’s personal brand persist for the next 20 years? It is difficult to say, given the vagaries of celebrity culture. To give some context, here are the highest earning celebrities from 1998: http://www.wemakethefunny.com/?p=2116
If we assume that Ms. Jenner’s remaining shelf life is 5 years, the present value of her cash flows falls to $347M; even a 10-year forecast gives a valuation of $585M.
There are obviously a lot of assumptions in the above table, and in many ways that is precisely the point.
The more basic problem with Forbes’ analysis, however, is simply the question of what exactly one would be buying if one purchased Ms. Jenner’s company. It owns no physical assets, it doesn’t really have much of a labour force, and it does not seem to own much IP. Its ability to generate cash flows is tied solely to Ms. Jenner’s personal fan base. In theory, Ms. Jenner could sign some sort of contract to guarantee continual promotion of the company, which might tie her compensation to the continued success of her brands. But that is a far cry from being able to liquidate her company, right now, for $1B.
Media personality, 21, who is the CEO of Kylie Cosmetics, has a US$12 million home and bought her mum a US$250,000 Ferrari and daughter a US$12,500 Fendi push chair
Kylie Jenner, pictured at this year’s Met Gala charity event in New York, was named the world’s youngest self-made billionaire – at the age of 21 – by Forbes magazine in March. Photo: Reuters
Kylie Jenner was named “the youngest self-made billionaire ever” by Forbes magazine in March – much to the chagrin of many of her critics, including Dictionary.com.
At just 21, Kylie Jenner is worth US$1 billion, and her cosmetics company, Kylie Cosmetics, is valued at US$900 million
At just 21, the American media personality is worth US$1 billion, and her cosmetics company, Kylie Cosmetics, is valued at US$900 million.
Much of the controversy surrounding Kylie’s new title comes from the fact that she was born into wealth and fame. It is not exactly the scenario most people picture when they hear the words “self-made”.
According to the Kardashian-Jenner clan’s most recent contract, their reality television show now earns them US$30 million per season, but it is unclear how that salary gets divided.
However, with her new-found billionaire status, Kylie is now the most financially successful member of her family.
Her older half-sister, Kim, has the second-highest net worth in the family – an estimated US$350 million.
According to the Kardashian-Jenner clan’s most recent contract, their reality television show now earns them US$30 million per season
Meanwhile, Kylie’s mother, Kris, is worth US$90 million. They say that while the devil works hard, Kris Jenner works harder, but really, Kylie might be working the hardest.
Billionaire Kylie Jenner (second from right), beside her boyfriend Travis Scott and (from left) Corey Gamble, Kris Jenner, Kim Kardashian West, Kanye West and Kendall Jenner at May’s Met Gala charity event in New York. Photo: EPA-EFEShare:
While being born a Kardashian-Jenner essentially ensured Kylie fame as well as a plush upbringing, she transformed that influence into her own impressive income.
So where exactly does Kylie’s money come from?
Kylie’s main source of revenue is her cosmetics company, Kylie Cosmetics. She started the company at just 17, reportedly using US$250,000 of her own money to launch her lip kits.
That US$250,000 came from various brand sponsorships and deals her mother helped secure for her during Kylie’s teenage years. From walking in fashion shows to publishing a ghostwritten young adult fiction novel, Kris kept Kylie busy with various ventures.
A 2015 collaboration with Topshop and her sister, Kendall, also expanded into the Kylie and Kendall collection, a line at Neiman Marcus, and a collaboration with PacSun.
As a result of all those contracts bringing in cash, Kylie was able to launch her business without outside funding, something most entrepreneurs are not in a position to do.
Since its launch, Kylie has been the sole owner of Kylie Cosmetics as well as its CEO and chief marketing officer.
Kylie Cosmetics officially launched in November 2015, offering three US$29 lip kits to choose from. The demand for the kits caused the site to crash immediately, and once it was back up and running, the kit sold out within minutes.
Kylie Jenner’s main source of revenue is her cosmetics company, Kylie Cosmetics. She started the company at just 17, reportedly using US$250,000 of her own money to launch her lip kits
During its first 18 months, Kylie Cosmetics made US$420 million in sales, and it is estimated that Kylie personally earned US$60 million after taxes.
Kylie herself attributes the early success of Kylie Cosmetics to her large social media following.
Before she launched her lip kits, Kylie had a combined 56 million followers from Instagram and Twitter. She was also known for having a massive following on Snapchat, with her regularly updating them about her life, along with sneak peeks of her lip kits.
Four years later, Kylie now has about 155 million combined followers on Instagram and Twitter.
The estimated value of a single post by Kylie Jenner on social media is US$1 million. She has posted ads for products including Quay Sunglasses, Teami Blends detox tea and SugarBearHair Vitamins
Her huge social media following also brings in a hefty income for Kylie through sponsored posts.
The estimated value of a single post is US$1 million. She has posted ads for products including Quay Sunglasses, Teami Blends detox tea and SugarBearHair Vitamins.
Kylie’s social media is also where we can see how she spends her millions.
In 2016, she bought a 1.4-acre (0.5 hectare) Hidden Hills compound, in California, which includes a 1,300-square-foot (120 square-metre) mansion, for US$12 million.
Over the past two years, Kylie has bought at least five other properties totalling more than US$40 million.
With all those properties, she definitely has the space to store all of her luxury cars.
Last July she was reported to have paid an estimated US$10,000 to ‘wrap’ her G-Wagon in an orange covering ‘just for the summer’ to match her US$400,000 Lamborghini Aventador
Since receiving a US$225,000 black Mercedes-Benz G-Wagon for her 16th birthday, Kylie has amassed a pretty impressive collection of luxury cars.
Last July she was reported to have paid an estimated US$10,000 to “wrap” her G-Wagon in an orange covering “just for the summer” to match her US$400,000 Lamborghini Aventador.
Kylie definitely loves to spoil the people in her life.
For boyfriend Travis Scott’s birthday, she rented Six Flags Magic Mountain in Los Angeles – the cost of which starts at US$150,000. The birthday festivities continued in Turks and Caicos where the couple stayed at luxury beach resort Amanyara, where luxury suites cost up to US$23,538 per night.
Kylie has faced criticism for spending a lot of money on her daughter, Stormi. From buying a US$820 Gucci baby carrier to a US$12,500 Fendi baby stroller, Kylie seems keen to introduce the girl to luxury right away.
Yet considering Jenner gave birth at Cedars-Sinai Medical Centre in Los Angeles, where private birthing suites range from US$3,600 to US$5,100 a night, is that really a surprise?
During an online wardrobe tour, Kylie revealed her impressive bag collection. Her wardrobe includes an entire row of Hermès Birkin bags, one of the most expensive handbags in the world.
Asked what she would grab in the event of a fire, Kylie Jenner said she would choose a US$432,000 Hermès Himalayan crocodile skin Birkin bag with 18-carat white gold hardware and more than 200 diamonds
She already has a mini Birkin bag picked out to be Stormi’s first purse.
Asked what she would grab in the event of a fire, Kylie said she would choose a US$432,000 Hermès Himalayan crocodile skin Birkin bag with 18-carat white gold hardware and more than 200 diamonds.
Kylie’s lavish accessory budget extends to her hair.
The make-up mogul is known for frequently transforming her locks with custom-made wigs created by hairstylist Tokyo Stylez, which can cost up to US$5,000 per wig.
Kylie is willing to pay a lot to look perfect. Her beauty budget includes US$30 for her favourite mink eyelashes from Lilly Lashes, US$350 spray tanning sessions at Jimmy Coco, and fresh manicures by Britney Tokyo, an LA-based manicurist who charges US$125 for a two-hour session and an additional US$50 for house calls.
The youngest Kardashian-Jenner certainly knows how to make waves, especially when it comes to expanding her cosmetics empire into a billion-dollar business.
As for whether Kylie Jenner will always be the youngest self-made billionaire ever, only time will tell.
Kim Kardashian has been lobbying for a stay of execution for Rodney Reed and expressed her delight after she was in the room as the news was broken to him
Kim Kardashian has expressed her delight at the stay of execution for death row inmate Rodney Reed, after she was with him when news came through he had been given a 120-day reprieve.
The 39-year-old Keeping Up With The Kardashians star is a massive advocate for prison reform and she was able to meet Rodney face-to-face as time was running out before his execution.
Rodney is on death row in Texas for the murder of Stacey Stites in 1996.
TMZ has reported that police charged Rodney with raping, assaulting and strangling Stacey to death.
He has maintained his innocence over the past 20 years and has always claimed that they pair had a consensual affair.
The US media has reported recently that a former inmate has claimed that Stacey’s own fiancé had confessed to him, saying that he had killed her for ‘sleeping around’.
Kim got involved, along with a number of celebrities, to try and stop Rodney’s execution and for the crime to be investigated again.
On October 19, the reality star tweeted: “PLEASE @GovAbbott How can you execute a man when since his trial, substantial evidence that would exonerate Rodney Reed has come forward and even implicates the other person of interest. I URGE YOU TO DO THE RIGHT THING.”
It would seem that she has got her wish and on Friday the Texas Court of Criminal Appeals issued the stay of execution, recommending a 120-day reprieve.
Expressing her delight at the decision, the mum-of-four described the day in a series of tweets.
Kim said: “Today, I had the honor of meeting #RdneyReed in person and the privilege of sitting with him when he got the news that the highest court in Texas had issued a stay of execution and remanded the case back to the trial court for further consideration.”
She continued in a second tweet: “Words cannot describe the relief and hope that swept over the room in that moment.
“That hope had been building over the last few weeks around Rodney’s case. We have seen Democrats and Republicans come together. We have seen grassroots activists and lawmakers link arms.”
Kim then added: “We have heard people all around the globe speak up. And all because of a deep belief that every man or woman accused of a crime – especially one punishable by death – deserves the chance to have all available evidence considered.”
She concluded: “So grateful for the commitment and passion of everyone who voiced their support, the Texas Board of Pardons and Paroles for their recommendation to issue a 120 day reprieve, and the courts for issuing a stay!”
From Kylie Jenner to Jordyn Woods — and now Stassie Edwards — the Kardashians have always been good at monetizing friendships between women.
From Kylie Jenner to Jordyn Woods — and now Stassie Edwards — the Kardashians have always been good at monetizing friendships between women.
Kylie Jenner is rarely alone in photographs. If she’s not posing with one of her sisters — sporting rose gold spandex in an ad for a Kylie Cosmetics collaboration with Khloé, or wearing matching flesh-colored bodysuits with Kim as promo for their joint makeup collection — then she’s likely to be captured twinning with one of her girlfriends on the ‘gram.
Until February, that girl would have been Jordyn Woods, Kylie’s middle school BFF and closest confidant. But then TMZ broke the hugely scandalous, widely read news that Woods had hooked up with Tristan Thompson, the father of Khloé’s daughter, at a party at Thompson’s house. (Woods said that Thompson kissed her briefly, but that was all that happened.)
Kylie deleted photos of Jordyn from her Instagram, and then unfollowed her. The pair are apparently amicable but no longer close. So lately, when Kylie needs someone to pose with her in a set of Balenciaga crushed velvet minidresses or sheer Missoni maxis, she calls on Anastasia Karanikolaou, a YouTuber and Instagram model much better known as Stassie Baby, to be her double.
Kyile’s followers noticed the switch: “I love how Kylie rarely acknowledged stass when her and jordyn were bffs and now that jordyn isn’t in the pic Kylie is all up stass’s ass again lol,” Twitter user @canudoublenot noted in June.
Kylie’s habit of using another woman — as Jordyn and Stassie’s interchangeability demonstrates, it doesn’t seem to matter much which one — as part of her brand is nothing new for the Kardashian/Jenner family. They have always drawn power in part from the promise of women’s solidarity and sisterly closeness, often gilding their girl power with a sexualized edge. And they’ve solidified their “girl’s girl” bonafides by touting tight friendships with other women. (After all, Kim’s first claim to fame was as Paris Hilton’s BFF and stylist.)
When Larsa Pippen split from then-husband Scottie, tabloids circulated a rumor that Kourtney was keeping her afloat financially; Khloé’s best friend Malika Haqq briefly had her own KUWTK spinoff, Dash Dolls. Kendall and BFF Gigi Hadid did a super-cute ad campaign for Chanel in 2016, which saw the pair sliding around a hotel room in haute couture and sock feet. Before they broke up, Kylie went so far as to “marry” Jordyn in a traditional Peruvian commitment ceremony in the season finale of her own KUWTK spinoff, Life of Kylie.
The Kardashian Cinematic Universe contains many characters: the sisters themselves (as well as lone brother, reclusive Rob); their husbands, boyfriends, baby daddies, and exes; their children, now numbering nine in total; and their glam squads and assistants, who also sometimes double as friends (see figures like Hrush Achemyan and Stephanie Shepherd).
The men in their lives affirm the Kardashian women’s desirability (and their closeness to and often problematic ties with the black community); the children remind us that they are fertile goddess mamas, whose abundant sexuality is being put to its proper use. Their employee-friends demonstrate that they have the taste and money to hire good help — but also that they’re too fun and personable to set anything as boring as “boundaries” in a workplace.
But above all, the Kardashians’ world is a girl world: They would never use this language, but watching them, you get the sense that their lives are a safe space for the feminine. They live in a land where spending hours getting your makeup done isn’t a waste of time, but rather an event worthy of a 20-minute YouTube video — a place where the only people grabbing at your boobs or your butt will be your sisters praising your sexiness or giving you a good-natured hard time. Anyone who’s tried it will tell you that being a woman is difficult, and often we feel like we aren’t quite getting it right. But the Kardashians seem to have it all figured out: They are a sorority of beauty queens, girls who know how to be girls, and how to get along with other girls.
Everything the Kardashians let us see is part of a carefully crafted image, something they think will help them make more money. They sell us a fantasy version of themselves, attempting to physically embody our aspirations. So what are all of these other women doing in the picture, these girlfriends, their fraternal twins? What does the way the Kardashians telegraph their vision of sisterhood tell us about how they want to be seen, and what they think we want to buy from them?
To some extent, publicizing and promoting friendships with civilians (or just less-famouses) is a smart move for any celebrity looking to seem relatable. There’s nothing more charming than a famous person who doesn’t care how famous her friends are; it shows that she’s grounded in other people’s lives, not just wrapped up in the dramas of her own. Think of Michelle Williams and Busy Philipps — it’s very humanizing when Michelle takes Busy to premieres and awards shows, demonstrating her willingness to trade the opportunity to debut some arm candy (and maybe be the subject of buzzy gossip) for a night with someone she actually likes.
But it was Taylor Swift, of course, who took the BFFs-as-branding practice to the next level with the girl squad that dominated her social media and occasionally appeared on her concert stages around the time she released the album 1989. “The friends Swift chooses to present to the world serve to support crucial, carefully crafted components of Swift’s image,” Anne Helen Petersen wrote in a piece about the squad in 2015. In other words, Swift used a group of women like Lena Dunham and the Haim sisters to round herself out, to give her image dimension and depth beyond the established media narrative of a boy-crazy man-eater. They suggested the selves Taylor couldn’t or wouldn’t show us directly: her politics and the subtleties of her taste.
The Kardashians, on the other hand, seem to mostly be surrounded by women who live — and look — a lot like themselves. Their girlfriends affirm but never outshine them, acting like a hall of mirrors, always guiding our eye back to Kim, Kylie, Kourtney, or Khloé from whom everything originates, and to which everything returns. Taylor used her friends to expand her brand; the Kardashians use theirs to fortify and amplify their message.
While Swift’s friendships, like the rest of her image, were insistently wholesome, the Kardashians’ friendships are more explicitly sexualized. They take the intimate physical language of sisterhood and walk it right up to the edge of pornographic, giving us images of smooth, tanned limbs intertwined and open mouths almost touching, a visual code that manages to simultaneously imply narcissistic self-fetish, the possibility of queer desire, and at the same time their willingness to perform for the male gaze.
The use of lady lookalikes to titillate is nothing new: “Seducing a lookalike can be read as a self-empowerment narrative,” Shannon Keating recently wrote in an essay on the phenomenon. But the Kardashians don’t just seduce their lookalikes — first, they create them. There’s a distinctly autoerotic flavor to the idea of Kylie styling Stassie Baby, a woman who’s already had some of the same cosmetic enhancements as Kylie (both use lip fillers to plump their pouts; Stassie has also had two breast augmentations). It’s almost like Kylie puts the two of them in matching outfits because she literally cannot get enough of the way she herself looks.
There’s also an extent to which the Kardashians display their hot bodies and the hot bodies of their friends the same way straight men show off the women in their lives: as desirable objects, proof of the power they wield.
Kylie, in particular, is eager to express power in masculine terms. While Kim is the president of Kimsaprincess Inc., Kylie’s company is named King Kylie (also her Snapchat and YouTube usernames). The phrase brings to mind Cher’s mother advising her to settle down and marry a rich man, to which Cher responded, “Mom, I am a rich man.” The ultimate expressions of wealth in our culture involve showing off property, cars, and access to other people’s bodies, particularly women’s; King Kylie is a rich man, and Stassie Baby looks great half naked on her Instagram.
Finally, presenting an army of doppelgängers gives the Kardashians an opportunity to demonstrate just how powerful their command of our culture is. The photographs of women styled to look like Kim that Kanye West used to promote his Yeezy sneakers in 2018 — which included her former BFF and onetime employer Paris Hilton, done up in Kim drag — demonstrated that her aesthetic is both omnipresent and also clearly branded. If you see long straight hair and a dark tan in skin-toned Spandex, your brain knows it means Kim K. The message is: Everyone wants to look like me, and I love to look like myself. Clearly, it resonates.
Beyond making their friends a part of their bid for Instagram followers and influence, which they translate into cash via sponsored content deals, the Kardashians also sometimes use their friends to literally co-brand their products. In late 2018, Khloé and Malika Haqq collaborated for cosmetics company Becca on a capsule collection called #BeccaBFFs, which “curates the perfect product pairing to unlock your best glow.” In September 2018, six months BT (Before Tristan), Kylie Cosmetics dropped a Kylie x Jordyn line, which includes an eye shadow palette sporting color names like “No New Friends,” “Inseparable,” “Best Life,” and “Together Forever.”It’s almost like Kylie puts the two of them in matching outfits because she literally cannot get enough of the way she herself looks.
Shortly after Kylie and Jordyn’s falling-out, the Kylie Cosmetics website dropped the price of the “Jordy” lip kit by 50%, which fans took to be a prelude to discontinuing the line. Kylie later told the New York Times that the price change was entirely coincidental — the company happened to be in the process of switching from white to black packaging, she said, and trying to off-load outdated stock. (Whatever the truth of that statement, it appears that the Jordy kit is no longer available via the Kylie Cosmetics website, but it is in stock — at full price — on Ulta.) A week after the TMZ story first appeared, Khloé removed Jordyn’s likeness, who had been a model and brand ambassador for her clothing company Good American, from the company’s website.
Jordyn has been mostly erased from the Kardashians’ social media timelines, but if you scroll back far enough on the Kylie Cosmetics Instagram, you can see Kylie and Jordyn’s friendship preserved in amber: There are photographs of the pair in the requisite matching nude-toned outfits, lounging seductively against each other, their faces done up in products whose names declare that they are sisters and wives and ride-or-dies.
This is what happens when you translate your friendships into objects and commerce: They stick around long after the emotion that inspired them has burned off. It reveals the fundamental cheapness of friendship-as-branding: Kylie can’t quit selling Kylie x Jordyn stuff, not without looking petty. But who wants to buy a monument to a ruined relationship?
Jordyn isn’t the first BFF to get cast out of the Kardashian/Jenner circle: Kim had been palling around with model Blac Chyna and her then-fiancé, rapper Tyga, for a few years when Tyga dumped Chyna and started dating Kylie, who was, at the time, barely 17. Chyna was, understandably, heartbroken, and the feud between her and the Kardashian/Jenner family — which involved several radio show interviews, dueling photos of diamond-encrusted Audemars Piguet watches, and many Twitter clapbacks — was instantly legendary. Chyna later dated Rob; though they are no longer together, they share a daughter, Dream.
The fallout from these fallings-out illuminates the power dynamics at work in the Kardashians’ friendships. Kim and Kanye have more serious A-list cred, but in general the family tends to hang out with other influencers and reality TV types. And the Kardashians are the most famous influencers and reality TV stars in the world, which acts as a kind of social insurance policy; in any given friendship, they’ll have the upper hand.Kylie can’t quit selling Kylie x Jordyn stuff, not without looking petty. But who wants to buy a monument to a ruined relationship?
There’s an extent to which these relationships are mutually beneficial: Malika has enough Instagram followers, at 4 million–plus, that she can make a living from sponsored content deals whether or not she and Khloé stay close. The same goes for Jordyn, whose modeling career and activewear line are made possible in large part by the popularity boost that being Kylie’s best friend afforded her. And Blac Chyna got her own short-lived reality TV show with Rob, thanks to her involvement with the family.
But it’s also true that all of the women caught in the Kardashian/Jenner’s crosshairs are black, and black women are uniquely subjected to harassment when they’re involved in high-profile scandals. Add the fact that the Kardashians have not just their social media channels but an entire television show dedicated to telling their side of the story, and it’s hard not to feel like when conflict arises, the scales are heavily weighted in their direction. At the end of the day, the sisters are the ones who have the power to control the narrative, cancel the product line, take someone off their websites, and pretend she never existed.
The exception to many of these rules is Kendall, who hangs out with supermodels of equal stature to herself, women like Cara Delevingne and Bella Hadid; she is also the least femme of her sisters, and the only childless one among them.
Kendall doesn’t speak publicly about her love life, and never has. So it’s not surprising that, even though she engages in performative lady love less often than her sisters, she’s the one whose sexuality has been the subject of persistent rumors. (Kendall’s response: “I don’t think I have a bisexual or gay bone in my body, but I don’t know!” she told Vogue in 2018.)At the end of the day, the Kardashians are the ones who have the power to control the narrative, cancel the product line, take someone off their websites, and pretend she never existed.
She hasn’t let those rumors deter her from public displays of affection with queer women, though: In 2017, Kendall and Cara, who is sexually fluid and has dated multiple other famous women, attended the English music festival Glastonbury in matching T-shirts that read “CaKe Tour” — CaKe being the ‘ship name for Cara and Kendall.
Kendall will go along with her sisters’ desires to pose in outfits from the Victoria’s Secret runway show for Halloween, but in general she’s the family member least likely to post pictures of anyone’s body but her own. Kendall seeks to define herself as singular: to stand apart from her family and their coterie of followers and friends. She famously asked her family not to come to her first Victoria’s Secret runway show, knowing that if they did, the story would be about the Kardashians, not about Kendall herself.
She has plenty of friendships, but she doesn’t do much to advertise them. Her sisters are constantly suggesting the pleasure of being part of the in crowd; Kendall’s whole deal is standing apart from it, making a name for herself and herself alone.
There’s nothing that capitalism won’t try to sell us, and in the era of Instagram it’s easier than ever to turn friendship into a branding tool. The Kardashians in particular show off their friends as a means of showing what they have access to: beautiful women and unlimited leisure time to spend with them.
These women aren’t just as close to them as sisters, they assure us — often they are styled as twins, suggesting an almost-psychic bond, a frictionless connection. They look alike and dress alike, so they must think alike, right? What could be more desirable than someone who’s just like you, but not you, but who loves you, sister-wifey?
But the minute one of them misbehaves, or becomes a liability, she’s not just dropped from the friendship but erased from the timeline. Ultimately, the Kardashians are loyal only to each other. “I had no choice but to take my sister’s side,” Kim says in a 2016 episode of KUWTK, discussing how upset she was that the Blac Chyna feud had pitted her against a former friend. “That’s my sister.”
At the end of the day, these friends are like sisters — but they aren’t actually part of the family, which makes them disposable. The Kardashians bring women into the glare of their spotlight — but when there are issues, they leave them to fend for themselves.
On Sunday, Travis Scott shared an adorable photo of his 21-month-old daughter showing his fans her new hairstyle inspired by her dad’s signature box-braids.
“Daddy’s hair,” the father of one captioned a series of photos showing Stormi walking around the house with her new look.
Scott later shared a second post of his baby girl and captioned it, “Stormi’s world” which also appeared on one of the necklaces she was wearing in the photo. Another necklace Stormi was wearing appeared to have her mom’s name, “Kylie,” on it.
The toddler was also proudly repping her dad’s Astroworld Festival T-shirt.
Earlier this month, Jenner took their daughter to support her ex Scott during his Astroworld Festival.
The mom of one shared some photos from the trip — which also included pals Sofia Richie, Anastasia “Stassi” Karanikolaou and Yris Palmer — that showed Stormi hanging out backstage at the rapper’s festival.
In the photos, Stormi could be seen wearing large pink headphones to protect her ears as Jenner, 22, sweetly holds her backstage to watch Scott, 28, perform.
Travis Scott and Stormi TRAVIS SCOTT/INSTAGRAM; THEO WARGO/WIREIMAGE
A source told PEOPLE at the time that Jenner had spent time in Houston for the rapper’s festival despite publicly confirming their split last month.
“Kylie flew to Houston with a group of friends. She returns to L.A. this morning,” the source said. “It was important for her to support Travis’ festival. They are still very close and often hang out with Stormi.”
Kylie Jenner with Stormi and Karanikolaou KYLIE JENNER INSTAGRAM
Jenner’s visit took place just days after multiple insiders confirmed to PEOPLE that she and Drake have been hanging out after her split from Scott.
“Kylie is doing great. She considers herself single,” an insider recently told PEOPLE, adding that “her main focus is Stormi, but she is also young and likes to have fun.”
Last month, PEOPLE confirmed that Jenner and Scott were taking a break after two years of dating, with the Keeping Up with the Kardashians reality star publicly confirming the news a few days later, saying Stormi was their main “priority.”
“Travis and I are on great terms and our main focus right now is Stormi,” she said. “Our friendship and our daughter is priority.”
Demi Lovato is spending more time with her new man!
On Sunday, the singer and her new boyfriend, model Austin Wilson, went for a hike in Los Angeles together — the first time the new couple have been photographed together in public.
While on the hike, Lovato and Wilson appeared to smile, holding hands and cuddling up to one another.
The “Sorry Not Sorry” singer sported a pair of leggings with a Nirvana T-shirt and baseball cap. Wilson coordinated with his girlfriend by rocking a baseball cap along with sweatpants and a Metallica T-shirt.
Austin Wilson and Demi Lovato BACKGRID
Their first public outing comes just days after the pair seemed to make their romance Instagram official. Last week, Lovato shared an Instagram photo of herself with the model, who appeared shirtless while giving Lovato a sweet kiss on the cheek.
“My ❤️…” Lovato, 27, captioned the PDA-filled pic.
Wilson also posted a photo of the pair to his own Instagram account at the same time, showing him giving his girlfriend a hug from behind. He captioned the cozy photo, “My Love🥰.”
PEOPLE recently confirmed that the pair are dating, saying that they are “enjoying spending time together.”
“Demi and Austin have been friends for some time and started dating a little while ago,” the insider said last week. “They’re enjoying spending time together and getting to know each other better. Demi is in a really good place right now and hard at work in both the studio and shooting Will and Grace.”
Wilson works as a model in Los Angeles and celebrated his 25th birthday in May, according to his Instagram page.
Prior to her romance with Wilson, Lovato was linked to Bachelorette contestant Mike Johnson, though the two never made their romance official on social media. The pair struck up a relationship after Johnson appeared on Hannah Brown‘s season of The Bachelorette and went on “more than one” date after flirting online.Last month, a source confirmed to PEOPLE that the budding romance between them was “done.”
Earlier this month, Lovato opened up in her first major interview since her relapse and overdose in July 2018, and spoke about how she’s stronger than ever.
“What I see in the mirror [is] someone that’s overcome a lot. I’ve been through a lot and I genuinely see a fighter,” the “Confident” singer said at the Teen Vogue Summit. “I don’t see a championship winner, but I see a fighter and someone who is going to continue to fight no matter what is thrown in their way.”
“I wouldn’t change the direction of my life for anything,” she said later, speaking about her career in the public eye, according to The Hollywood Reporter. “I would never regret anything. I love the person that I am today.”